/* ============================================================
   THE SHIFT — shared design system
   Palette: cream / deep navy / warm terracotta. Editorial, alive.
   ============================================================ */

:root{
  --paper:#FBF8F2;
  --cream:#F1E9DB;
  --sand:#E7DAC4;
  --clay:#B7A78D;
  --terra:#C15F38;
  --terra-deep:#A8482A;
  --navy:#141C2B;
  --navy-2:#1E2940;
  --ink:#1A2130;
  --muted:#6E685C;
  --cream-on-navy:#ECE3D4;
  --line:rgba(26,33,48,.14);
  --line-on-navy:rgba(236,227,212,.18);
  --maxw:1180px;
  --gut:clamp(20px,5vw,64px);
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --r:14px;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--cream);color:var(--ink);
  font-family:var(--sans);font-size:clamp(16px,1.1vw,18px);
  line-height:1.65;font-weight:400;-webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* ---------- layout ---------- */
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gut)}
.section{padding-block:clamp(72px,11vw,160px);position:relative}
.section--paper{background:var(--paper)}
.section--cream{background:var(--cream)}
.section--sand{background:var(--sand)}
.section--navy{background:var(--navy);color:var(--cream-on-navy)}
.section--navy .eyebrow{color:#E9966F}
.section--navy h2,.section--navy h3{color:var(--paper)}
.section--navy .muted{color:#B9B19F}
.lead-grid{display:grid;grid-template-columns:1fr;gap:clamp(28px,5vw,72px)}
@media(min-width:900px){.lead-grid{grid-template-columns:0.9fr 1.1fr;align-items:start}}

/* ---------- type ---------- */
h1,h2,h3,h4{font-family:var(--serif);font-weight:430;letter-spacing:-.01em;line-height:1.04;margin:0}
.display{font-size:clamp(40px,7.4vw,104px);line-height:.98;letter-spacing:-.025em;font-weight:420}
h2{font-size:clamp(30px,4.6vw,62px);line-height:1.02}
h3{font-size:clamp(22px,2.4vw,32px);line-height:1.1}
.serif-i{font-style:italic}
p{margin:0 0 1.1em}
.lede{font-size:clamp(19px,1.7vw,25px);line-height:1.5;color:var(--ink);font-weight:400}
.section--navy .lede{color:#E4DCCB}
.muted{color:var(--muted)}
.small{font-size:.82rem;line-height:1.5}
.eyebrow{font-family:var(--sans);text-transform:uppercase;letter-spacing:.22em;
  font-size:.72rem;font-weight:600;color:var(--terra-deep);margin:0 0 1.4em}
.numeral{font-family:var(--serif);font-size:clamp(40px,6vw,86px);color:var(--terra);
  opacity:.32;line-height:1;font-style:italic}
strong{font-weight:600}
.accent{color:var(--terra-deep)}
.section--navy .accent{color:#E9966F}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:.6em;font-family:var(--sans);
  font-weight:600;font-size:.95rem;letter-spacing:.01em;padding:.95em 1.6em;border-radius:999px;
  background:var(--terra);color:#fff;border:1px solid var(--terra);cursor:pointer;
  transition:transform .25s var(--ease),background .25s,box-shadow .25s;will-change:transform}
.btn:hover{background:var(--terra-deep);transform:translateY(-2px);box-shadow:0 12px 30px -12px rgba(168,72,42,.6)}
.btn--ghost{background:transparent;color:inherit;border-color:currentColor;opacity:.9}
.btn--ghost:hover{background:rgba(0,0,0,.05);box-shadow:none;opacity:1}
.section--navy .btn--ghost:hover{background:rgba(255,255,255,.08)}
.btn--lg{padding:1.1em 2em;font-size:1.02rem}

/* ---------- nav ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:30;display:flex;align-items:center;
  justify-content:space-between;padding:clamp(16px,2.2vw,28px) var(--gut);
  transition:background .4s var(--ease),padding .4s var(--ease),box-shadow .4s}
.nav--solid{background:rgba(18,25,39,.9);backdrop-filter:saturate(1.3) blur(10px);
  padding-block:12px;box-shadow:0 10px 30px -20px rgba(0,0,0,.8)}
.nav__brand{font-family:var(--serif);font-size:1.32rem;letter-spacing:.02em;color:var(--paper)}
.nav__brand b{font-weight:600}
.nav__links{display:none;gap:30px;align-items:center}
.nav__links a{font-size:.9rem;color:rgba(255,255,255,.82);transition:color .2s}
.nav__links a:hover{color:#fff}
.nav .btn{padding:.6em 1.15em;font-size:.85rem}
@media(min-width:860px){.nav__links{display:flex}}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;
  overflow:hidden;color:var(--paper);isolation:isolate}
.hero__media{position:absolute;inset:0;z-index:-2}
.hero__poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  filter:saturate(1.05) contrast(1.02)}
.hero__canvas{position:absolute;inset:0;width:100%;height:100%;z-index:1;mix-blend-mode:screen;opacity:.9}
.hero__veil{position:absolute;inset:0;z-index:2;
  background:
    radial-gradient(120% 90% at 75% 18%,rgba(20,28,43,0) 0%,rgba(20,28,43,.25) 55%,rgba(20,28,43,.78) 100%),
    linear-gradient(180deg,rgba(20,28,43,.55) 0%,rgba(20,28,43,.05) 26%,rgba(20,28,43,.12) 58%,rgba(20,28,43,.92) 100%)}
.hero__inner{position:relative;z-index:3;padding-bottom:clamp(56px,9vw,128px);
  padding-top:140px;max-width:var(--maxw);margin-inline:auto;width:100%}
.hero__title{font-size:clamp(42px,8.2vw,118px);line-height:.96;letter-spacing:-.026em;
  font-weight:420;max-width:14ch;text-wrap:balance;text-shadow:0 2px 40px rgba(10,14,22,.35)}
.hero__sub{font-size:clamp(17px,1.7vw,23px);max-width:46ch;margin-top:1.1em;color:#EFE7D8;line-height:1.5}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:2em}
.hero__meta{margin-top:1.8em;font-size:.82rem;letter-spacing:.18em;text-transform:uppercase;
  color:rgba(239,231,216,.8)}
.hero__scroll{position:absolute;left:50%;bottom:22px;transform:translateX(-50%);z-index:3;
  font-size:.66rem;letter-spacing:.3em;text-transform:uppercase;color:rgba(255,255,255,.6);
  display:flex;flex-direction:column;align-items:center;gap:8px}
.hero__scroll::after{content:"";width:1px;height:46px;background:linear-gradient(rgba(255,255,255,.7),transparent);animation:scrolldot 2.4s var(--ease) infinite}
@keyframes scrolldot{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform:scaleY(1);transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}

/* ---------- marquee (the four qualities) ---------- */
.marquee{background:var(--navy);color:var(--paper);overflow:hidden;border-block:1px solid var(--line-on-navy);padding-block:18px}
.marquee__track{display:flex;gap:0;white-space:nowrap;width:max-content;animation:marq 38s linear infinite}
.marquee span{font-family:var(--serif);font-style:italic;font-size:clamp(18px,2vw,26px);padding-inline:34px;opacity:.9}
.marquee span::after{content:"·";margin-left:34px;color:var(--terra);font-style:normal}
@keyframes marq{to{transform:translateX(-50%)}}

/* ---------- manifesto (bold statement) ---------- */
.manifesto{background:var(--navy);color:var(--paper);text-align:center;
  padding-block:clamp(96px,17vw,240px);position:relative;overflow:hidden}
.manifesto::before{content:"";position:absolute;inset:0;
  background:radial-gradient(120% 80% at 50% 0%,rgba(193,95,56,.18),transparent 60%);pointer-events:none}
.manifesto__inner{max-width:1140px;margin-inline:auto;padding-inline:var(--gut);position:relative}
.manifesto p{font-family:var(--serif);font-weight:420;
  font-size:clamp(32px,6vw,84px);line-height:1.02;letter-spacing:-.025em;
  text-wrap:balance;margin:0}
.manifesto .accent{color:#EBA079;font-style:italic}

/* ---------- editorial bits ---------- */
.kicker-row{display:flex;align-items:baseline;gap:18px;flex-wrap:wrap;margin-bottom:clamp(28px,4vw,56px)}
.rule{height:1px;background:var(--line);border:0;margin:0}
.section--navy .rule{background:var(--line-on-navy)}
.two-col{columns:2;column-gap:48px}
@media(max-width:720px){.two-col{columns:1}}

.pillars{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;margin-top:clamp(28px,4vw,48px)}
@media(min-width:760px){.pillars{grid-template-columns:repeat(2,1fr)}}
.pillar{background:var(--paper);padding:clamp(24px,3vw,38px)}
.pillar h3{margin-bottom:.4em}
.pillar .q{font-family:var(--sans);text-transform:uppercase;letter-spacing:.16em;font-size:.7rem;color:var(--terra-deep);font-weight:700}

.cards{display:grid;gap:20px;margin-top:clamp(28px,4vw,52px)}
@media(min-width:680px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1000px){.cards--4{grid-template-columns:repeat(4,1fr)}}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);
  padding:clamp(22px,2.6vw,32px);transition:transform .3s var(--ease),box-shadow .3s}
.card:hover{transform:translateY(-4px);box-shadow:0 20px 50px -28px rgba(20,28,43,.45)}
.card .num{font-family:var(--serif);font-style:italic;color:var(--terra);font-size:1.5rem}
.card h3{font-size:1.32rem;margin:.5em 0 .35em}
.section--navy .card{background:var(--navy-2);border-color:var(--line-on-navy)}

.figure{border-radius:var(--r);overflow:hidden;position:relative;background:var(--sand)}
.figure img{width:100%;height:100%;object-fit:cover}
.figure--tall{aspect-ratio:4/5}
.figure--wide{aspect-ratio:16/10}
.figcap{font-size:.78rem;letter-spacing:.04em;color:var(--muted);margin-top:.8em}

.arc{display:grid;gap:0;margin-top:clamp(28px,4vw,52px);border-top:1px solid var(--line-on-navy)}
.arc__row{display:grid;grid-template-columns:1fr;gap:6px;padding:clamp(22px,3vw,34px) 0;border-bottom:1px solid var(--line-on-navy)}
@media(min-width:820px){.arc__row{grid-template-columns:0.5fr 1.5fr;gap:40px;align-items:baseline}}
.arc__day{font-family:var(--serif);font-style:italic;color:#E9966F;font-size:1.3rem}
.arc__row h3{font-size:1.5rem;margin-bottom:.3em}

.people{display:grid;gap:24px;margin-top:clamp(28px,4vw,52px)}
@media(min-width:720px){.people{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1040px){.people{grid-template-columns:repeat(4,1fr)}}
.person{}
.person__role{font-size:.72rem;text-transform:uppercase;letter-spacing:.16em;color:var(--terra-deep);font-weight:700;margin-top:.7em}
.person h3{font-size:1.22rem;margin:.25em 0 .3em}

.facts{display:grid;gap:1px;background:var(--line-on-navy);border:1px solid var(--line-on-navy);border-radius:var(--r);overflow:hidden;margin-top:clamp(24px,3vw,40px)}
@media(min-width:680px){.facts{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1040px){.facts{grid-template-columns:repeat(4,1fr)}}
.fact{background:var(--navy-2);padding:clamp(22px,2.6vw,30px)}
.fact .k{font-size:.72rem;text-transform:uppercase;letter-spacing:.16em;color:#E9966F;font-weight:700}
.fact .v{font-family:var(--serif);font-size:1.5rem;margin-top:.4em;color:var(--paper);line-height:1.15}

.dates{display:grid;gap:14px;margin-top:24px}
@media(min-width:760px){.dates{grid-template-columns:repeat(3,1fr)}}
.dateopt{border:1px solid var(--line-on-navy);border-radius:var(--r);padding:24px;background:var(--navy-2)}
.dateopt .o{font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:#E9966F;font-weight:700}
.dateopt .d{font-family:var(--serif);font-size:1.7rem;margin-top:.35em;color:var(--paper)}

/* ---------- CTA / form ---------- */
.cta{display:grid;gap:clamp(28px,5vw,64px)}
@media(min-width:900px){.cta{grid-template-columns:1fr 1fr;align-items:center}}
.form{display:grid;gap:14px}
.field{display:grid;gap:6px}
.field label{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:#B9B19F;font-weight:600}
.field input,.field textarea{font-family:var(--sans);font-size:1rem;padding:.85em 1em;border-radius:10px;
  border:1px solid var(--line-on-navy);background:rgba(255,255,255,.04);color:var(--paper)}
.field input::placeholder,.field textarea::placeholder{color:rgba(236,227,212,.4)}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--terra)}

/* ---------- footer ---------- */
.foot{background:var(--navy);color:var(--cream-on-navy);padding-block:clamp(48px,7vw,90px)}
.foot__top{display:flex;flex-wrap:wrap;gap:30px;justify-content:space-between;align-items:flex-start}
.foot__brand{font-family:var(--serif);font-size:2rem}
.foot a:hover{color:#fff}
.foot__rule{margin:36px 0 22px}
.foot__bottom{display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;font-size:.8rem;color:#9a9281}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.is-in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}
.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none;transition:none}
  .hero__canvas{display:none}
}

/* ============================================================
   v2 additions (2026-07) — additive only; variants A/B unaffected
   ============================================================ */

/* journey strip (the longer arc: before → peak → after) */
.journey{display:grid;gap:20px;margin-top:clamp(28px,4vw,52px);position:relative}
@media(min-width:860px){
  .journey{grid-template-columns:repeat(3,1fr);gap:28px}
  .journey::before{content:"";position:absolute;top:14px;left:8%;right:8%;height:1px;
    background:linear-gradient(90deg,transparent,var(--clay) 12%,var(--clay) 88%,transparent)}
}
.journey__step{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);
  padding:clamp(22px,2.6vw,32px);position:relative}
.journey__step h3{font-size:1.32rem;margin:.45em 0 .35em}
.journey__k{display:inline-block;font-family:var(--sans);text-transform:uppercase;letter-spacing:.16em;
  font-size:.7rem;color:var(--terra-deep);font-weight:700;background:var(--paper);
  border:1px solid var(--line);border-radius:999px;padding:.45em 1em;position:relative;z-index:1}

/* facts grid, six items → 3 columns on wide screens */
@media(min-width:1040px){.facts--6{grid-template-columns:repeat(3,1fr)}}